4 Ways You Can Successfully Integrate Social Media into Your Website

Promoting a website successful involves a lot of strategizing, planning, and execution. And one factor that can help boost the traffic to your website is the social media platforms. In fact, they can create an avalanche of traffic to your website in a matter of just a few days if you use them smartly. Unfortunately, any people don’t seem to know how to properly integrate the social media platforms into their website. And in this article, we look at four simple tips that can help you do exactly that.

Button Position

One of the most important things to focus on is the positioning of the social media buttons. Many people make the mistake of placing the buttons way below, right at the bottom of the web page. That is just plain bad marketing. The buttons must be placed at a location where they are visible at all times. As such, it is ideal that you put the social media buttons in the right section of the website. And make sure that are the ‘sticky type’ ones, which remains fixed in their position even when the web page is scrolled down. This will give your website the best possible chance of the being shared or liked by the reader.

Don’t Push For Likes Or Shares

People hate being told what to do. They also hate being pressured into by marketing tactics. And unfortunately, 

asking a person for a like or share for the website satisfies both these strict no-nos. So, never set up any marketing campaign on your website that relies on following the reader consistently to ask for a social media share or like. Discuss with your digital development agency in Manchester as to what tactics should and should not be implemented.

Mind The Rules

Every social media platform has strict rules as to what is permitted to be done through their platform. This is true for Facebook, Twitter, Instagram, and all other social media websites. Make sure that you read all such terms and conditions of the platforms and abide by them completely. For example, when you open a Facebook page account, then it is supposed to be used only for personal purposes. If you use a personal account to promote a company, then it is considered a violation of the Facebook agreement. So, never do such things since your account will be suspended and your website will lose out on all the traffic from the Facebook followers.

Analytics

No social media campaign is complete without using analytics to judge its success. Only then will you be able to know what changes need to be made to improve the campaign. Unfortunately, people mostly limit themselves to using only Google analytics. This is insufficient. You must use a dedicated social media analytics tool to gauge the response on these platforms. Ask your digital development agency in Manchester as to which tool will be suitable to measure the success of your website’s social media campaigns.